Surfree Analytics collects data in a Cloud based infrastructure, tracing customers behaviors

• when they call in the store
• how long they stay
• if they are returning customers
• walking paths, with real-time heatmaps

BIG DATA ANALYTICS

This visitors information gains real insights that can be used to:

• deliver more effective marketing campaigns and evaluate the promotion impact
• monitor shopping behaviors and know customer loyalty
• influence customers purchasing decisions
• engage new customers and the basket size of existing customers
• build a relations with customers through feedback and polls
• segment visitors by their location, past visits, behaviour, app usage, and profile

Surfree detects visitors presence thanks to the wi-fi network, in auto or interactive modes.

DATA COLLECTION

- Auto mode

Smartphones continually scan for wireless access points, even if they are in the customer’s pocket and not connected to the WiFi network, and Surfree uses this signal to detect customers presence, location and movements.

- Interactive mode

Visitors can connect to the Internet thanks to Surfree wi-fi hotspot, after signing in the web portal or using Surfree app. This enables engaging and reward your customers by offering a memorable shopping experience.

DATA MANAGEMENT

Surfree analytics engine processes and correlates data records and shows them in a easy-to-use cloud based interface.

• delivers real-time push notifications to shoppers as they walk inside or near your venue
• uses app functionality like polls, feedbacks and more to come